Elysian Beauty Company, LLC, founded in 2020 by Evelyn Moore in St. Louis, Missouri, is a minority and veteran-owned business focused on the best hair products for kinky, coily natural hair. Understanding the struggles women of color face with hair maintenance, Evelyn, leveraging her engineering background, developed the Majestic Mane product line specifically for 4C hair types. Elysian Beauty champions the natural beauty inherent in every individual by utilizing organic ingredients and traditional hair growth remedies, promoting healthy and natural products for curly hair without harmful chemicals.

The company has five business partners, including Christina Bailey, an award-winning sales and marketing professional with over 20 years of experience, who guides marketing strategies to enhance customer engagement. Dr. Sean Earl, the operations manager, oversees product manufacturing and distribution, drawing on his extensive engineering and program management background.

Elysian Beauty aims to empower individuals to embrace their natural hair, providing safe, best hair products for kinky coily hair and catering to effective solutions for stronger, longer hair while emphasizing overall health in personal care products. The brand represents a commitment to quality, inclusivity, and celebrating the beauty that God believes equality created in everyone.